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In This Issue
Global Outlook For Health Promotion In The New Millennium, by Dr. Robert Karch
Global Perspectives in Health Promotion – A View From Australia by Don Nutbeam and Marilyn Wise
Country Profile:  Healthy Lifestyle: Vision of a Developing Nation – Malaysia by Dr. Rabindarjeet Singh
A Chinese Perspective on Health Promotion For the Year 2000
by Dr. Jidi Chen
Growth in the Science of Health Promotion: A Marriage of Art and Science
by Michael O’Donnell
Global Initiatives
International Institute for Health Promotion Newsflashes

Editorial Team
Editor - Robert Karch, Ed.D
Associate Editor - Wolf Kirsten, MS
Publisher - Michael P. O'Donnell, Ph.D, MBA, MPH

 

Global Outlook For Health Promotion In The New Millennium

by Bob Karch


Curitiba - a model city for the new millenium?  Mayor Cassio Taniguchi has been successful in promoting quality of life and health.

Over the next few months it is reasonable to conclude that most of us will be marching to the excitement of the countdown to the new millennium. However, this also seems to be a good time to pause and attempt to put into perspective the current status and future prospects of the field of health promotion. As you will see in the proceeding pages of this issue of Global Perspectives, that's exactly what we have chosen to do.

For many in the health promotion field, there is a feeling which a great deal has been accomplished over the past 25 years. For example, they cite with pride the extensive growth in worksite health promotion programs and the number of research studies that have been conducted that have concluded that well designed, properly administered, and appropriately evaluated health promotion programs can be effective physiologically and economically. Further, the landmark 1996 Surgeon General's Report on Physical Activity and Health provided a compendium and literary review of the extensive research concerning the beneficial aspects of physical activity to an individual’s overall health. While for some in the profession this progress seemed significant, for others it is viewed as merely a thin foundation that needs considerable work if we wish to build upon it for the future. It is in this camp that I find myself.

While I am deeply proud of the health promotion profession, as well as very appreciative of American University for its willingness to let me focus on this topic for the past 20-plus years, at the same time I am consumed with the many challenges that lie ahead for the health promotion professional in the new millennium. More specifically, as we have with the physical domain, to successfully establish a true discipline in health promotion, we need to gain a much deeper understanding of the role of the social, emotional, spiritual, and intellectual domains of one’s health. Further, institutions of higher education throughout the world have been slow to develop and institute progressive courses of study to prepare the health promotion professionals of the future. Without trained professionals to promote the concepts of health promotion, the acceptance of health promotion as a discipline is very dim. And finally, very few health promotion professionals today have even a modest understanding of the issues associated with global health. Health promotion is truly a global issue, and it is important - if the future of health promotion is to be positive - that we approach it from that perspective.

Dr. Gro Harlem Brundtland, Director General of the World Health Organization (WHO), identified four distinct challenges to be addressed in order to improve the world’s health (World Health Report 1999):

  1. There is a need to reduce greatly the burden of excess mortality and morbidity suffered by the poor.
  2. There is a need to counter potential threats to health resulting from economic crises, unhealthy environments, or risky behavior.
  3. There is a need to develop more effective health systems.
  4. There is a need to invest in expanding the knowledge base.

I strongly believe that health promotion must play a larger and more significant role in countries of all development levels in order to tackle these challenges. Therefore, the next millennium, while challenging, holds tremendous excitement and opportunity for the health promotion profession. And I believe the contributors to this issue of Global Perspectives feel the same way. For example, I think you will find Michael O'Donnell's thoughts with respect to the future of the health prom-otion profession insightful and informative; for very few people, if any, have studied this topic more closely.

Then we also have Dr. Jidi Chen's contribution to this issue concerning the health promotion developments in China, providing data that support the many changes that are occurring there. It is quite clear that China has embraced the concept that the promotion of healthy lifestyles is the key for reducing chronic disease and improving quality of life.

Don Nutbeam and Marilyn Wise, from the University of Sydney's Australian Center for Health Promotion, provide a very complete overview of current trends, policies, and practices of health promotion in Australia, as well as a number of sound recommendations as to what has to be done in the future.

This issue’s country profile by Dr. Rabindarjeet Singh introduces Malaysia. This country of 21 million people in South East Asia is undergoing an epidemiological transition from infectious to non-communicable diseases which is typical for emerging nations nowadays and will change the dynamics of global health in the next millennium immensely. Especially interesting is the University Sains Malaysia’s mandate to carry out a major research program to focus on healthy lifestyles. This new program underlines the fact that governments cannot shut their eyes anymore to the shifting disease burden worldwide and to the necessity of health promotion.

I also encourage you to read the "Global Initiatives" section which includes some fascinating information on the health status of Central and Eastern Europe and the recent introduction of far-reaching tobacco legislation in Poland. The IIHP Newsflashes round off this issue, with information on some exciting activities of IIHP partners in South Africa, Saudi Arabia, and the Czech Republic.

Art and
Science
of Health
Promotion
Conference

The Broadmoor

Colorado Springs,
Colorado

March 6-11, 2000

Individual
Well-Being and
Organizational
Productivity:
Relationships
Are the
Key

Learn how adding a relationships focus
to your employee health promotion
program can increase productivity.

Please join us at our 11th Annual Art and
Science of Health Promotion Conference
March 6-11, 2000
in Colorado Springs.

For details call (248) 682-0707
or visit our website at
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Global Perspectives in Health Promotion – A View From Australia

by Don Nutbeam and Marilyn Wise

Trends in the health promotion field in Australia

Nationally, Australia has similar priorities for public health to most developed countries.1 These priorities are being addressed within a society that has seen growing inequalities in income, in access to resources for health, and in health status. In response to these challenges, health promotion practice continues to address both individual health behaviors, and the socio-economic and environmental determinants of health.2

Current policies and practice

Australia has a sound and extensive history of using public policy to promote health, often in response to effective public health advocacy. Significant advances in policy3 have resulted in improved road safety measures, tobacco control, and gun control. Australia has a national public health system, which provides universal access to health care services. Like health services around the world, Australia’s "Medicare" system is under pressure to manage costs and to maintain access to high-quality health services.

Australia has a relatively well-developed infrastructure for health promotion program delivery at the local, state and national levels.4 This is funded primarily through government often in partnership with non-government organizations. Most states have an infrastructure for health promotion which is linked to the public health system, often operating through designated health promotion services at local levels. These services are responsible both for providing programs directly and for facilitating other professionals and organizations to engage in health promoting activity. This infrastructure remains relatively fragile and vulnerable to contraction as governments look for resources to divert into direct health care services.

What improvements are needed?

Effective action to reduce inequities in health: Effective action to reduce inequalities in health will inevitably require the health sector to collaborate with other sectors more effectively and substantially than has been possible to date. In addition, it will require serious national investment in the reconciliation processes and infrastructure necessary to improve the health of our indigenous populations.

Introduction of health impact assessment: Intersectoral activity would be greatly strengthened by the use of health impact assessments, modelled on environmental impact assessment. However, the paucity of measurement tools makes the development of capacity to measure health impact of proposed policy and structural changes a priority for the future.

Improved transfer of research into practice: There is a need for investment in “implementation” research, which explains how interventions work, succeed, or fail in different circumstances. The transfer of research findings into practice through the existing services and systems must also be improved.

What needs to be done?

These goals for improvement point to three broad areas for the development of health promotion in Australia in the new millennium.

Effective Public Health Advocacy: Experience points to the need for health promotion practice to move toward more overt engagement in political action – both with communities and with policy-makers across a range of sectors. Long-term, the purposes of this advocacy are to raise national concern with progress toward improving the health of the population to a position on the national agenda equal to concern of economic goals – and to link the two so that social and health outcomes are equally critical indicators of the success of governments.

Intervention-Oriented Research: These policy directions need to supported by the development of measures and tools to enable assessment of the impact on health of decisions and actions of government and the private sector. In addition, there is need for the further development of our understanding of research transfer, and of evaluation methodology which can be applied to "real-life" settings and programs.

Capacity building: While much emphasis to date has been on developing a skilled public health workforce, our vision for the future points to the need for the development of an informed, skilled workforce across other sectors. At its simplest, this would mean including the assessment of “population health impact” in the curricula for professionals in fields such as urban planning, transport, architecture, education, and sport and recreation. It also means working with communities to build capacity to define policy goals and outcomes and to deliver health promotion programs.

Conclusion

Health promotion (as a body of knowledge and practice) has a major contribution to make in defining actions that can be taken by governments, the private sector, and communities to improve the health of populations. The challenges for the 21st century are to ensure:

  • That we have the capacity to contribute to national and international policy debate and development,
  • That we are equipped (through research) to propose effective solutions, and
  • That we have contributed to enabling communities to take action to solve public health problems.

Don Nutbeam and Marilyn Wise can be reached at the Australian Centre for Health Promotion, Department of Public Health and Community Medicine of the University of Sydney, NSW 2006, Australia. Dr. Nutbeam’s e-mail is donn@pub.health.usyd.edu.au. Dr. Wise’s e-mail is marilynw@pub.health.usyd.edu.au.

References:

  1. Australian Institute of Health and Welfare and Commonwealth Department of Health and Family Services. First report on national health priority areas 1996. Canberra: AIHW and DHFS, 1997.
  2. Nutbeam D., Creating health promoting environments: overcoming barriers to action. Australian and New Zealand Journal of Public Health 1997; 21(4):355-359.
  3. Australian Institute of Health Law and Ethics. Public health law in Australia. Canberra: The Australian Institute of Health Law and Ethics, 1998.
  4. National Health and Medical Research Council. Promoting the health of Australians: a review of infrastructure support for national health advancement. Canberra: National Health and Medical Research Council, 1997.
Health Promotion:
Global Perspectives

Health Promotion: Global Perspectives, a supplement to the American Journal of Health Promotion, is published bimonthly by the American Journal of Health Promotion, Inc., 1660 Cass Lake Road, Suite 104, Keego Harbor, Michigan 48323. Annual subscriptions are FREE when you subscribe to The Art of Health Promotion or American Journal of Health Promotion. Copyright ©1999 by the American Journal of Health Promotion; all rights reserved. To order a subscription, make address changes, or inquire about editorial content, contact the American Journal of Health Promotion, P.O. Box 469079, Escondido, CA 92029. Phone: 800-783-9913 or 760-738-4970, Fax: 760-738-4805.

American Journal of
Health Promotion

American Journal of Health Promotion is the largest peer-reviewed journal devoted exclusively to health promotion. Published 6 times per year, The Journal publishes original research and reviews on the health and financial impact of health promotion programs, as well as editorials, abstracts from other journals and critiques of other published studies. Michael P. O’Donnell, PhD, MBA, MPH, serves as editor-in-chief. Subscription price for individuals is $69.95 in the United States, $78.95 in Canada and Mexico, and $87.95 in all other countries. Institutional prices are $20 higher. To subscribe: Phone: 800-783-9913 or 760-738-4970; Fax: 760-738-4805.

The Art of Health Promotion
 

The Art of Health Promotion newsletter provides practical information to make programs more effective. Each issue is devoted to a specific topic such as increasing program participation, increasing management support, cost benefit analysis, use of newer technologies, characteristics of industry experts. Larry S. Chapman, MPH serves as newsletter editor. Published 6 times per year, the subscription price for individuals is $59.95 in the United States, $68.95 in Canada and Mexico, and $77.95 in all other countries. To subscribe; Phone: 800-783-9913 or 760-738-4970; Fax: 760-738-4805.

 

Country Profile:  Healthy Lifestyle: Vision of a Developing Nation – Malaysia

by Dr. Rabindarjeet Singh

In an effort to realize the mission of the country to be a developed nation with the coming millennium, various steps are needed to ensure the existence of the society not only from an economic or political angle, but also from a social one.

To achieve the above objective, a high level/status of living and health must be created among the citizens so that the country’s social and economic development becomes more meaningful.

In many ways, Malaysia is struggling with the same health issues as industrialized nations are. Infectious diseases are mostly under control, and non-communicable diseases such as diabetes, heart disease, and hypertension, have become leading causes of mortality and morbidity. This disease pattern is expected to magnify with the current demographic trends of aging and urbanization. The costs of health care have been escalating over the past five years, resulting in an increase of the budget allocation for health of 17% from 1995 to 1996 (WHO Western Pacific Region, 1996). In order to contain costs, investments in promotion and protection of health have recently received top-level political commitments. The 7th Malaysia Plan, covering the period of 1996 to 2000, identified the following national health priorities:

  • Health problems associated with demographic changes (e.g., urban health)
  • Health problems associated with lifestyles (e.g., substance abuse, HIV infection)
  • New technologies in health
  • Health care system and industries (e.g., human resource development, delivery system)
  • Epidemiological database
  • Occupational and environmental health (e.g., safety, air quality).

On the realization of the importance of healthy and complete lifestyles among the citizens, the government of Malaysia has created a special fund under the Intensification of Research Priority Areas (IRPA) to carry out a research program with a theme of Healthy Lifestyle.

To carry out this objective, The School of Medical Sciences, Universiti Sains Malaysia was given the mandate to be the coordinating center for this study with a grant of 4 million Malaysian ringgit (~ US $1 million). Under this big grant to study the main theme of healthy lifestyles, is a program entitled, To develop, promote and sustain a holistic and comprehensive (physical, social, mental and spiritual) healthy lifestyle of the Malaysian population to realize vision 2020. There are many studies under this program, which involve researchers from various local Institutes of Higher Learning and the Ministry of Health.

This study began in 1998, after a series of discussions and meetings with the various researchers. Topics of discussion were the definition, objectives and scope of study, which were later confirmed and consolidated. At the end of the discussion, it was agreed that lifestyle can be defined as a way of life, of an individual or a community, that can be influenced by numerous factors such as knowledge, attitude, value, belief, social structure and environment. These components of lifestyle include the dietary habits, work environment, physical activity, sexual habits, family component and religious beliefs. Therefore, a healthy lifestyle is defined as a way of life of an individual or a community, which practices good social, physical, mental, spiritual, health and is in harmony with their internal and external environment.

Among the various long-term and short-term research projects that are being undertaken under this program are:

  1. To conduct Community-Based Interventions to reduce risk factors for cardiovascular diseases.
  2. To study the relationship between family lifestyle and family health.
  3. To study reproductive health hazards and its management in the manufacturing sector.
  4. A study of working women’s health status in relation to lifestyles.
  5. To study the effectiveness of behavior modification on smoking among the youth/adolescents.
  6. To study the effectiveness of intervening measures (educational packages) on obesity among school children/ adolescents.
  7. To study the lifestyles of children with special needs in Malaysia.
  8. To study the relationship between family dynamics and lifestyles and the nutritional status of children in fishing, padi farming and rubber smallholdings communities in peninsular Malaysia.
  9. Promotion of healthy lifestyle in children.
  10. To develop and evaluate a physical activity recorder for personal fitness & exercise.
  11. To study to improve health and safety of oil palm plantation workers in Malaysia.
  12. To study the effectiveness of calcium supplementation and weight-bearing exercise in reducing risk of osteoporosis in post-menopousal women.
  13. To study the health benefits of healthy lifestyles in Malaysian women above 45 years old with or without hormone replacement therapy.
  14. To study the relationship between dietary habits, physical activity and body image with nutritional status among adolescents.
  15. Prevention of human papillomavirus infection by lifestyles modification in Malaysian women.

It is hoped that the results of this research program will be one of the many human resource components that will be used to develop a healthy and a fit nation.

Dr. Rabindarjeet Singh is a physiologist at the Universitit Sains Malaysia and is interested in exercise, nutrition and lifestyle intervention. He established and heads the Fitness & Performance Laboratory (FPL). He can be reached at rabindar@kck.usm.my (e-mail) or (60)-9-7653370 (fax).

Country Data

Population: 21 million
Infant mortality: 11 per 1,000 live births
Life expectancy
Total: 72 years
Male: 69.65
Female: 74.41
GDP per capita: $10,750
WHO data 1996

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A Chinese Perspective on Health Promotion For the Year 2000

by Dr. Jidi Chen

Change in Disease Patterns

According to the 1993 report by the Chinese Health Statistics Digest, disease patterns have changed significantly. The incidence of infectious diseases has decreased, while cancer, cerebral and cardiovascular diseases have increased. Healthy lifestyles are the key for prevention of chronic disease and improvement of quality of life. Exercise is also a very good regulator for modern life. Unfortunately, percentages of physical activities among the Chinese decreased. An investigation of 112,529 Chinese workers showed that 41.9% did not exercise at all, and only 27% exercise occasionally. Lifestyle-related chronic diseases are continuously increasing: there are more than 50 million hypertensive patients, about 20 million diabetic patients, and around 1 million people die from cerebral stroke every year. The incidence of mental illness has increased to 11.7 per thousand in 1992.

Along with economic development in China, there has been a steady increase in the production of major foods such as meats, eggs, milk, and fish. As a result, dietary patterns and lifestyles of the Chinese people have changed, especially in big cities. Food consumption data taken from 12 provinces and cities across China has illustrated that people's intake of grains and potatoes decreased 10.9% and 49.9% respectively from the 1980s, while intake of meats (+81.1%), eggs (+200.0%), milk (+323.0%), and fish products (+97.4%) has significantly increased. A study on the relationship between diet composition and health in Shanghai over a span of 35 years demonstrated that the death rates from cancer, cerebral, and cardiovascular diseases was negatively correlated with the amount of grains consumed, and positively correlated with the consumption of meats, eggs, and fats (1991). Chinese people are still facing problems of both nutrition insufficiency and nutrition excess. Results of the 1992 Nationwide Nutrition Survey showed that 14.9% of the Chinese population and 32.9% of Beijing residents were overweight. This points to a trend of increasing obesity. The Chinese Medical Statistics Authorities assume that the prevalence of lifestyle-related disease and chronic disease has further increased toward the end of the century. The Chinese government and many academic organizations, including both professional and non-professional groups, have been working tirelessly on the prevention and treatment for chronic disease. Many research projects for health promotion have been successfully initiated, yet we do not specifically call it health promotion. More often, the terms " health care," "disease prevention," or "chronic disease control," are used in the Chinese language. The Chinese Ministry of Health houses a Department of Chronic Disease Control.

Outlook to the New Millennium

For the new millennium, my hope is that the Government will enhance strategies to incorporate multiple disciplines and support more comprehensive studies on chronic diseases. More studies on both the harmful and beneficial effects of the environment and lifestyles on health are needed, as are targeted policies for different populations, different economic strata, and specific nationalities. Furthermore, I suggest that we adopt vigorous measures to exploit natural plant and herbal resources, and explore health-beneficial components in these natural resources of health (e.g., the effects of kiwi fruit and haw for lipid-lowering effects). Finally, I would like to see some creative educational programs to spread cultural and scientific knowledge among the people which will tremendously impact the future of health promotion.

Jidi Chen is the Director of the Institute of Sports Medicine at Beijing Medical University in China and can be reached at jidichen@public.fhnet.cn.net (e-mail) or (fax). (01186)-10-6-2355515

 

PENTAGON.gif (2585 bytes) "Health promotion is the science and art of helping people change their lifestyle to move toward a state of optimal health. Optimal health is defined as a balance of physical, emotional, social, spiritual and intellectual health. Lifestyle change can be facilitated through a combination of efforts to enhance awareness, change behavior and create environments that support good health practices. Of the three, supportive environments will probably have the greatest impact in producing lasting change." (American Journal of Health Promotion, 1989, 3, 3, 5.)

 

Growth in the Science of Health Promotion: A Marriage of Art and Science

by Michael O’Donnell

 

I think we are about to see an evolutionary growth step in the science of health promotion, specifically in the science which shows us the techniques which are most effective in facilitating lifestyle and health improvements. We have seen three distinct phases in the science of health promotion: epidemiology, program evaluation, and the beginning of intervention research.

Strong Links Between Lifestyle Factors and Health Outcomes

Epidemiologic research has demonstrated what are now known to be strong links between lifestyle factors such as smoking, sedentary lifestyle, excess stress, poor nutrition, obesity, social isolation, and other lifestyle factors and health outcomes including quality of life, illness and death. In some cases, such as smoking, nutrition and sedentary lifestyle, the mechanisms linking the lifestyle factor and the health outcome are clear. In other cases, such as obesity, social isolation and excess stress, we are still learning the mechanisms. While we continue to improve the methodology of our epidemiologic research, and to sort out the many possible confounding factors, many of the links between lifestyle factors and health outcomes are irrefutable.

More than 500 program evaluation studies published in peer reviewed literature have revealed that a wide range of workplace health promotion programs can have a positive impact on a wide range of health outcomes. Many of these studies are fraught with methodological weaknesses, including small sample sizes, short study duration, non-experimental designs, and in some cases, unproven measures. Despite these methodological shortcomings, the magnitude of consistently positive findings is sufficient to allow us to conclude that programs do produce positive health outcomes. The methodology of program evaluation will improve now that the weaknesses of past efforts are clear, and as program managers partner with scientists on future efforts. However, sample sizes will continue to be limited by employee populations and participation rates, experimental designs will at times be impossible when programs are offered to all employees, and the cost of high-quality research will often make little sense when program budgets are limited.

Quantum Leap Through Intervention Research

The next quantum leap in understanding will probably come through intervention research. While the goal of program evaluation is to determine the impact of a specific program, the goal of intervention research is to determine which strategies are most effective. Intervention research secures a research setting in which sample sizes are sufficiently large, study duration is sufficiently long, measures are valid and reliable, and study participants are randomly assigned to treatment and control conditions. While the initial work that has been done in this area has been impressive from a methodological perspective, the program outcomes have not, often showing only minimal health improvements. Unfortunately, the scientists managing these early studies had very little previous hands-on experience in managing successful health promotion programs. They understood the science of research, but not the art of health promotion. The next generation of research should be greatly improved because the scientists are beginning to learn to work with practitioners in creating state-of-the-art programs. Also, a new generation of scientists is emerging who have not learned health promotion from a textbook, but have observed and practiced it in their own lives. This is all part of the natural evolution of developing the science in a new field.

Michael O' Donnell, Ph.D, MBA, MPH is the Editor-in-Chief of the American Journal of Health Promotion and can be reached at modonnell@healthpromotionjournal.com.

 

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Global Initiatives

New Tobacco Control Legislation in Poland

The Polish parliament has just passed far-reaching tobacco control legislation in the hope of curbing some of the tobacco-related morbidity and mortality. Including the 1995 "Law on the Protection of Public Health Against the Effects of Tobacco Use," the comprehensive tobacco control law will cover the following:

  • National Tobacco Control Program (annual report to the "Sejm," the Polish Parliament)
  • Ban on smoking in public places
  • Ban on sale of tobacco to minors (<18) through vending machines, small packages, or in pieces
  • Ban on production and sale of smokeless tobacco
  • Total ban on tobacco advertising, promotion, and sponsorship (new provision)
  • Health warnings on cigarette packs must fill 30% of available space and 20% on advertisements
  • Gradual reduction of permissible levels of tar and nicotine (now 15 mg. of tar per cigarette and 1.5 mg. of nicotine per cigarette)
  • Tobacco control fund from excise tax for tobacco products (new provision).

This piece of legislation passed Parliament largely due to the efforts of Stanislaw Grzonkowski, Member of Parliament and Chairman of the Health Committee, and Witold Zatonski, Head of the Department of Epidemiology and Cancer Prevention at the M. Sklodowska-Curie Cancer Center and Institute of Oncology. Prof. Zatonski and his team have been very persistent in their efforts to fight tobacco consumption in Poland and Eastern Europe. Kristof Przewozniak of the Cancer Center described the tasks of the tobacco control law as the following:

  • To protect non-smokers, in particular children
  • To create smoke-free environments
  • To promote a tobacco-free lifestyle
  • To inform the public on the harmfulness of smoking through health education campaigns, big health warnings on cigarette packs and ads, messages on content of tar and nicotine in cigarettes
  • To decrease the maximum permissible levels of tar
  • To encourage smokers to quit by anti-promotional price policy and bans of tobacco advertising and promotion
  • To treat tobacco dependence.

In addition to the legislative efforts, the Cancer Center has been organizing the "Great Polish Smoke-Out" since 1991. Every year, the mass media is involved in order to create maximum awareness and many prizes are given away for people who declare that they have quit smoking.  The ultimate incentive has been a trip to Rome and a private audience with the Pope.

Health Status of Populations in Central and Eastern Europe

Some extremely interesting health status developments have occurred in Central and Eastern Europe in the 1990s. In spite of the many challenges facing Eastern European countries after the transition to democracy, there has been good news. Mortality from cardiovascular disease (CVD) has fallen dramatically in Central European countries since the early 90s. After 30 years of rising or stagnant CVD morbidity, the trend started to change following the introduction of a market economy and systemic changes. In Poland between 1991 and 1996, mortality rates from CVD fell in both sexes by 40% in the 20-44 age group, by nearly 30% in the 45-64 age group, and 12-14% in the over-65 age group. A similar trend has been noted in the Czech Republic and Slovakia since the beginning of the 90s, and in Hungary since 1993. Hypotheses regarding the downward trend suggest as an underlying cause the introduction of an open market economy which produced dietary changes including a decrease in saturated fat consumption and an increase in the consumption of fruits and vegetables.

At the same time, deaths from CVD and liver cirrhosis rose greatly in Russia and other former Soviet Republics between 1991-94, and stagnated at the mortality level in the years of 1995-96. While in Central European countries the trend of premature mortality in young and middle-aged adults was observed for one or two years after the collapse of the old system, the trend continued in Russia and the former Soviet Republics for 3-5 years. The scope of this trend is unprecedented in peacetime: an additional 1 million young and middle-aged men and women died over a four-year period in Russia. Alcohol consumption seems to be one of the main contributing factors to this additional mortality burden. For example, in Latvia during that time period, annual alcohol consumption rose from 6-8 liters to 20-25 liters per capita. In Hungary, every fifth death among Hungarian men aged 20-44 is due to liver cirrhosis. This is the highest level registered anywhere in the world.

To present and further analyze these developments and discuss intervention programs, the M. Sklodowska-Curie Cancer Center and Institute of Oncology and the Health Promotion Foundation in Poland will host the second international conference on the "Health Status of Central and Eastern European Populations after Transition" next year in May.

For additional information please contact Dr. Witold Zatonski at the M. Sklodowska-Curie Cancer Center.  E-mail: zatonskiw@coi.waw.pl and fax: 48-22-6439234.

Conference Dates

2nd Conference on "Health Status of Central and Eastern European Populations After Transition," Warsaw, June 5-7, 2000.

5th Global Conference on Health Promotion: "Health Promotion – Bridging the Equity Gap," hosted by WHO, PAHO, and the Ministry of Health of Mexico. Mexico City, June 5-9, 2000.

The First International Conference on "Exercise & Nutrition for Better Health and Chronic Diseases," hosted by the Chinese Sports Science Society (CSSS) and organized by the Chinese Sports Medicine Society (CSMS) and Institute of Sports Medicine of Beijing Medical University, Beijing, China, June 11 – 16 , 2000.

 

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International Institute for Health Promotion Newsflashes

SANGALA Project in South Africa - Opportunity for International Research

Since 1997, the South African Association for Biokinetics has been managing the "SANGALA" program for middle and senior management of South African companies. SANGALA stands for South African National Games and Leisure Activities. The program was originally started by former Minister of Sport, Mr. Steve Tshwete, and aimed at the dissemination of knowledge of the value of physical activity, recreation and sport for enhancing health, wellness, and quality of life. The "Corporate SANGALA" program is led by Prof. Gert Strydom of Potchefstroom University, and is endorsed by the South African Heart Foundation. The aim is to supply each member of top and middle management with means to change their lifestyles for the better. It is hoped that individual lifestyle changes will eventually lead to a better and more healthy company profile. The program contains the following elements:

  • Invitation to companies to participate in the Corporate SANGALA.
  • Assessment questionnaire of individual lifestyle and physical activity profile to all middle- and top-level managers of a company.
  • Collection of data and analysis
  • Preparation of individualized feedback brochures and company profile.
  • Feedback to a company on an individual and company basis.
  • Handout of information and brochures.

The South African Association for Biokinetics would like to extend an invitation to colleagues worldwide to join this interesting program and gather comparable information in their countries which may lead to cooperation between various institutions. Several IIHP partners in Europe have expressed interested to participate. The IIHP will endorse this project and facilitate the international collaboration.

For a copy of the questionnaire or other additional information, please contact Prof. Strydom at 27-18-2991808 (fax) or mbwgls@puknet.puk.ac.za (e-mail).

International Post-Graduate Course Through the IIHP

A number of universities which are part of the IIHP network have expressed an interest in organizing a post-graduate course in health promotion. The intensive course will typically last five days, with six hours each of training. International speakers will be featured and an agreed-upon curriculum in health promotion will be followed. The University of Porto in Portugal has indicated a desire to host the first such training course for its graduate students. Jorge Mota, Dean of the Faculty of Sport Science and Physical Education at the University of Porto, is pressing to advance this idea: "In my mind, we need to take advantage of our phenomenal global network, in particular in the academic world. Through the IIHP, we could offer a unique course which addresses the global issues of health promotion and provide perspectives from experts out of different countries which would greatly benefit our students." Several barriers still have to be overcome with regard to funding and language. Topics for curriculum have been proposed during previous meetings and are currently under review.

Your input is welcome. If you are interested, please contact Wolf Kirsten at wk1861a@american.edu (e-mail) or 1-202-885-1346 ( fax).

Health Promotion Conference in Saudi Arabia

The IIHP is expanding its network to a new region; the Middle East and Arabian Gulf area. American University in Washington DC and the Saudi German Hospitals Group, based in Jeddah in Saudi Arabia, just recently entered a cooperative agreement for the advancement of health promotion through the IIHP. The private Saudi German Hospital (SGH) in Jeddah has been functioning since 1988, and has since grown rapidly with regard to staff, beds, and visiting professors. Four additional hospitals are currently under construction in various cities in Saudi Arabia.

The SGH Group and the IIHP plan to host an international conference in Jeddah in May of 2000. This first- time event will focus on nutrition and lifestyles in the Arab world as the major diseases in the region are diabetes and cancer. The SGH and IIHP envision inviting physicians, public health officials, academicians, government representatives, etc. from the Middle East and Northern Africa to discuss the prevalent health issues and find common strategies and solutions. International experts from various countries will provide a thorough insight to the thematic areas of the conference and highlight successful programs around the world.

For more information, please contact Modia Batterjee at iihpaa@american.edu (e-mail) or at 1-202-885-1346 (fax).

International Conference on Movement and Health in Olomouc, Czech Republic

Palacky University in Olomouc hosted an international conference focusing on the various aspects of physical activity and sports in relation to health from September 11-14, 1999. The host city Olomouc is situated 250 kilometers east of Prague and has been home to a university for over 400 years. Forty years of physical education studies resulted in the establishment of a new Faculty of Physical Culture in 1991.

The conference featured renowned speakers from Europe and the United States, including Dr. Gudrun Doll-Tepper (President of the International Council of Sport Science and Physical Education), Dr. James Sallis (Professor at the Department of Psychology of San Diego State University) and Dr. Robert Karch (Professor of the department of Health and Fitness at American University). Among the topics highlighted were the role of physical activity in relation to health promotion, physical activity and young people, and the significance of adapted physical activity.

Dr. Pavel Stejskal, main coordinator of the conference and professor at the Faculty of Physical Culture, points out the significance of such a conference: "The need for the dissemination of quality information on physical activity and healthy lifestyles is immense in Eastern Europe with regard to the increase in lifestyle-related diseases." The University plans to make this conference a regular event.

The International Institute for Health Promotion (IIHP) is a global center for the development and advancement of health promotion policies, programs, services, and research that maximizes multiple efforts across the globe. It was established in 1994 as an addition to the National Center for Health Fitness at American University in Washington, DC, to assist in leading, facilitating, and coordinating the efforts of many international individuals and organizations. More than 50 cooperating members from 25 nations form an extensive interdisciplinary health promotion network that includes ongoing dialogue, information exchange and project participation. E-mail the IIHP at iihpaa@american.edu. The IIHP website is http://www.healthy.american.edu/iihp.html

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